We've all heard of social media marketing before. Businesses should be on social media, professional individuals should be on social media, social media is the new way of marketing, everything. Of course, there are the major established platforms: Facebook, X (formerly Twitter), LinkedIn, and TikTok. All very important to be knowledgeable on and to be involved with.

But there's one social networking site that has enormous potential for businesses, organizations, and professional individuals, and that's Instagram. Instagram is a great resource for marketing personal or professional brands. If you're still not sold on the site, we've got some reasons why you should be on Instagram.

Find new users.
Here’s the truth: Instagram is a massive platform with billions of users that are just waiting to connect. According to recent social media benchmarks, Instagram has surpassed 3 billion monthly active users. It generates billions of engagements a day, with over 1.3 billion images uploaded daily.

This breaks down to thousands of photos and videos posted every single second on the site. That’s a whole lot of people, businesses, and organizations connecting. Engaging on Instagram gives you the opportunity to find and meet these users, and share your brand with them.

Connect across channels.
If you or a business is already on Facebook, X, or LinkedIn, you may be wondering: “Why do I need another social media site?” Existing across different media gives you the chance to connect with various individuals on different channels.

You're able to build a more solid relationship when they see your imagery on different sources. Rather than being that one weird Facebook account they followed a few years ago, you can be the Instagram account that's posting new, engaging content, and really making them feel connected to the brand.

Engage with more followers.
Finding new users and connecting across different channels also allows you to engage with more followers. Many businesses will offer viral challenges, creator collaborations, or photo contests on Instagram. This means users are going out, taking pictures, and promoting the business—often on their personal Instagram account to their own followers.

Commenting, tagging, and leveraging immersive formats like Stories and Reels on Instagram also allows you to share fun, interesting, engaging information with followers that may be slightly different than what you would share on other social networking sites. You have the opportunity to meet followers where they're at, and share your content with them on a relational level.

Generate more sales.
Finally, marketing a business or personal brand better is never going to hurt sales. Building up networks on a new platform is going to show more people who you are, and they’re going to be more inclined to build a professional relationship with you. With modern features like native shopping integrations, you can seamlessly draw in consumers and constituents and generate new sales, new connections, or business growth.

If you’re not on Instagram yet, give it a try. Try out some new social media marketing tactics and see how they benefit your personal or professional image. Because the more you connect, the more you can grow.